Graphic Design: De Bruyn Joubert Logo

carine29
Aug 16, 2016
1 min read

Background:

In May 2016 De Bruyn Joubert approached MicroZone to rebrand his personal brand. Being a professional adventurer, traveling across 7 continents on a mountain bike and accumulating funds through blogs, photos and motivational speaking, it was imperative for De Bruyn to have a diverse logo that was both professional and adventurous.

The Design Brief:

The design brief was simple and to the point. De Bruyn wanted a logo to represent what he as a adventurer stood for. He wanted the design to be clean-cut.

Process: (above)

MicroZone and De Bruyn went through several drafts, each logo designed with the key words in mind: 'adventure', 'glaciers', 'mountains' and 'rugged terrain'.

Solution:

De Bruyn's latest venture was the initial inspiration for his personal brand. Representing not only the coldest triangle, but also divided into three - showing that he has three continents left. The triangle also consisted out of three 7's.